2025 SALESFORCE REALISTIC NEW MARKETING-CLOUD-PERSONALIZATION EXAM GUIDE

2025 Salesforce Realistic New Marketing-Cloud-Personalization Exam Guide

2025 Salesforce Realistic New Marketing-Cloud-Personalization Exam Guide

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Salesforce Marketing-Cloud-Personalization Exam Syllabus Topics:

TopicDetails
Topic 1
  • Data Integration: Understanding data flows in and out of Marketing Cloud Personalization is crucial for consultants managing complex systems. This topic covers the ETL feed system, the Salesforce Connector, and the Event API, equipping consultants to streamline data exchanges.
Topic 2
  • Einstein Capabilities: The Einstein Capabilities section explores recipes and their ingredients, enabling Salesforce consultants to harness predictive insights.
Topic 3
  • Setup & Administration: This section focuses on the setup process within Marketing Cloud Personalization, including managing user attributes, establishing an identity system, and ensuring seamless configuration. Salesforce consultants demonstrate their skills in setting up the platform for effective use.
Topic 4
  • Solution Overview: In this topic, Salesforce consultants learn about the foundational aspects of Marketing Cloud Personalization, including its business value for real-time interaction management (RTIM) and how it enhances customer engagement. The typical use cases, product terminology, and the core components of a standard implementation are emphasized here to ensure a practical understanding.
Topic 5
  • Segmentation: In this topic, Salesforce consultants focus on creating and managing customer segments through segment rules, filters and goals, and exporting segments for tailored campaigns. Moreover, this section tests proficiency in defining and leveraging audience segments to maximize personalization.
Topic 6
  • Sitemap: Salesforce consultants delve into best practices for sitemaps, the Web SDK, and mapping catalogs and pages to optimize content delivery. Sub-topics like content zones and building a unified customer profile highlight the importance of structured content organization.

Salesforce Marketing-Cloud-Personalization (Marketing Cloud Personalization Accredited Professional) Exam is designed for professionals who want to gain expertise in using Salesforce Marketing Cloud for personalizing customer interactions across different channels. Marketing-Cloud-Personalization exam tests an individual's knowledge and understanding of various Marketing Cloud features and functionalities that can be leveraged to create personalized customer experiences. Passing Marketing-Cloud-Personalization exam validates that an individual is capable of designing, implementing, and managing personalized marketing campaigns using Marketing Cloud.

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Salesforce Marketing Cloud Personalization Accredited Professional Exam Sample Questions (Q26-Q31):

NEW QUESTION # 26
What controls how content and product recommendations display in an open time email campaign?

  • A. Catalog Setup
  • B. Promotion Eligibility
  • C. Item Template
  • D. Campaign Template

Answer: C


NEW QUESTION # 27
Which two components does a user need to configure in IS to display Einstein product recommendation vis IS connection for sales and service cloud?

  • A. Einstein Decision
  • B. Promotion
  • C. Catalog items
  • D. Einstein recipes

Answer: A


NEW QUESTION # 28
What are three features of the WebSDK when deployed on a website?

  • A. Identity and cookie management
  • B. Configure filters and goals
  • C. Rendering campaign for personalisation
  • D. Loading data from ETL feeds
  • E. Sitemapping for data collection

Answer: A,C,E

Explanation:
* Rendering Campaign for Personalization:
* WebSDK enables the dynamic rendering of personalized campaigns directly on the website. It adapts content based on predefined rules and user behavior.


NEW QUESTION # 29
What two features of interaction studio have functionality to perform an A/B testing?

  • A. Templates
  • B. Campaigns
  • C. Recipes
  • D. Segments

Answer: B,D


NEW QUESTION # 30
What would a marketer include in a Recipe if they don't want to display recommendations for products priced less than $15?

  • A. Variation
  • B. Exclusion
  • C. Booster
  • D. Elimination

Answer: B

Explanation:
To prevent recommendations for products priced under $15 in a Marketing Cloud Personalization recipe, marketers should utilize theExclusioningredient. This powerful feature allows for fine-grained control over recommendations by specifying criteria that disqualify certain items from being suggested.
Here's how the Exclusion ingredient works:
* Defining exclusion criteria:Within the recipe, marketers can define specific criteria that exclude products from the recommendation set. In this case, the exclusion criterion would be "price less than
$15."
* Filtering recommendations:When the recipe generates recommendations, the Exclusion ingredient filters out any products that meet the defined criteria. This ensures that only products priced $15 or higher are included in the final recommendations.
* Flexibility:Exclusions can be based on various product attributes or dimensions, providing flexibility in tailoring recommendations. This allows marketers to create highly targeted recommendations that align with campaign goals and customer preferences.


NEW QUESTION # 31
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